Perceptions of Halal: students reflections from a field trip to a trade show

Ghazala Khan

doi:10.1007/978-981-99-5118-5_6

Perceptions of Halal: students reflections from a field trip to a trade show

Ghazala Khan

Malaysia School of Business

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Other › peer-review

Abstract

This paper presents students’ reflections on Halal markets and marketing from a field trip to an international trade show. A total of 101 students participated in the field trip. A content analysis of the reflections produced two major themes: Pre and post-visit reflections. The pre-visit reflections revealed that the students were not keen on attending an Islamic trade show and held negative perceptions of halal. Post-visit reflections revealed that student perceptions changed in favor of the halal industry. Students reported to developing an appreciation of the Global Halal Industry and found the whole experience inspiring and insightful. Limitations of the study are also highlighted.

Original language	English
Title of host publication	Research on Islamic Business Concepts
Subtitle of host publication	Proceedings of the 13th Global Islamic Marketing Conference, October 2022
Editors	Veland Ramadani, Baker Alserhan, Léo-Paul Dana, Jusuf Zeqiri, Hasan Terzi, Mehmet Bayirli
Place of Publication	Singapore Singapore
Publisher	Springer
Chapter	6
Pages	85-94
Number of pages	10
Edition	1st
ISBN (Electronic)	9789819951185
ISBN (Print)	9789819951178
DOIs	https://doi.org/10.1007/978-981-99-5118-5_6
Publication status	Published - 2023
Event	Global Islamic Marketing Conference (GIMAC 2022) - Istanbul Ticaret Universuty, Istanbul, Türkiye Duration: 18 Oct 2022 → 20 Oct 2022 Conference number: 13th https://www.iimassociation.com/13th-global-islamic-mkt-con.php https://doi.org/10.1007/978-981-99-5118-5 (Proceedings)

Publication series

Name	Springer Proceedings in Business and Economics
ISSN (Print)	2198-7246
ISSN (Electronic)	2198-7254

Conference

Conference	Global Islamic Marketing Conference (GIMAC 2022)
Abbreviated title	GIMAC 2022
Country/Territory	Türkiye
City	Istanbul
Period	18/10/22 → 20/10/22
Internet address	https://www.iimassociation.com/13th-global-islamic-mkt-con.php https://doi.org/10.1007/978-981-99-5118-5 (Proceedings)

Keywords

Field trip
Halal appreciation
Post-visit
Pre-visit
Students reflections

Access to Document

10.1007/978-981-99-5118-5_6

Cite this

Khan, G. (2023). Perceptions of Halal: students reflections from a field trip to a trade show. In V. Ramadani, B. Alserhan, L.-P. Dana, J. Zeqiri, H. Terzi, & M. Bayirli (Eds.), Research on Islamic Business Concepts: Proceedings of the 13th Global Islamic Marketing Conference, October 2022 (1st ed., pp. 85-94). (Springer Proceedings in Business and Economics). Springer. https://doi.org/10.1007/978-981-99-5118-5_6

Khan, Ghazala. / Perceptions of Halal : students reflections from a field trip to a trade show. Research on Islamic Business Concepts: Proceedings of the 13th Global Islamic Marketing Conference, October 2022. editor / Veland Ramadani ; Baker Alserhan ; Léo-Paul Dana ; Jusuf Zeqiri ; Hasan Terzi ; Mehmet Bayirli. 1st. ed. Singapore Singapore : Springer, 2023. pp. 85-94 (Springer Proceedings in Business and Economics).

@inproceedings{7fc069e076d64c949d5b10807a7d3b8a,

title = "Perceptions of Halal: students reflections from a field trip to a trade show",

abstract = "This paper presents students{\textquoteright} reflections on Halal markets and marketing from a field trip to an international trade show. A total of 101 students participated in the field trip. A content analysis of the reflections produced two major themes: Pre and post-visit reflections. The pre-visit reflections revealed that the students were not keen on attending an Islamic trade show and held negative perceptions of halal. Post-visit reflections revealed that student perceptions changed in favor of the halal industry. Students reported to developing an appreciation of the Global Halal Industry and found the whole experience inspiring and insightful. Limitations of the study are also highlighted.",

keywords = "Field trip, Halal appreciation, Post-visit, Pre-visit, Students reflections",

author = "Ghazala Khan",

note = "Publisher Copyright: {\textcopyright} The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd 2023.; Global Islamic Marketing Conference (GIMAC 2022), GIMAC 2022 ; Conference date: 18-10-2022 Through 20-10-2022",

year = "2023",

doi = "10.1007/978-981-99-5118-5\_6",

language = "English",

isbn = "9789819951178",

series = "Springer Proceedings in Business and Economics",

publisher = "Springer",

pages = "85--94",

editor = "Veland Ramadani and Baker Alserhan and L{\'e}o-Paul Dana and Jusuf Zeqiri and Hasan Terzi and Mehmet Bayirli",

booktitle = "Research on Islamic Business Concepts",

address = "Switzerland",

edition = "1st",

url = "https://www.iimassociation.com/13th-global-islamic-mkt-con.php, https://doi.org/10.1007/978-981-99-5118-5",

}

Khan, G 2023, Perceptions of Halal: students reflections from a field trip to a trade show. in V Ramadani, B Alserhan, L-P Dana, J Zeqiri, H Terzi & M Bayirli (eds), Research on Islamic Business Concepts: Proceedings of the 13th Global Islamic Marketing Conference, October 2022. 1st edn, Springer Proceedings in Business and Economics, Springer, Singapore Singapore, pp. 85-94, Global Islamic Marketing Conference (GIMAC 2022), Istanbul, Türkiye, 18/10/22. https://doi.org/10.1007/978-981-99-5118-5_6

Perceptions of Halal: students reflections from a field trip to a trade show. / Khan, Ghazala.
Research on Islamic Business Concepts: Proceedings of the 13th Global Islamic Marketing Conference, October 2022. ed. / Veland Ramadani; Baker Alserhan; Léo-Paul Dana; Jusuf Zeqiri; Hasan Terzi; Mehmet Bayirli. 1st. ed. Singapore Singapore: Springer, 2023. p. 85-94 (Springer Proceedings in Business and Economics).

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Other › peer-review

TY - GEN

T1 - Perceptions of Halal

T2 - Global Islamic Marketing Conference (GIMAC 2022)

AU - Khan, Ghazala

N1 - Conference code: 13th

PY - 2023

Y1 - 2023

N2 - This paper presents students’ reflections on Halal markets and marketing from a field trip to an international trade show. A total of 101 students participated in the field trip. A content analysis of the reflections produced two major themes: Pre and post-visit reflections. The pre-visit reflections revealed that the students were not keen on attending an Islamic trade show and held negative perceptions of halal. Post-visit reflections revealed that student perceptions changed in favor of the halal industry. Students reported to developing an appreciation of the Global Halal Industry and found the whole experience inspiring and insightful. Limitations of the study are also highlighted.

AB - This paper presents students’ reflections on Halal markets and marketing from a field trip to an international trade show. A total of 101 students participated in the field trip. A content analysis of the reflections produced two major themes: Pre and post-visit reflections. The pre-visit reflections revealed that the students were not keen on attending an Islamic trade show and held negative perceptions of halal. Post-visit reflections revealed that student perceptions changed in favor of the halal industry. Students reported to developing an appreciation of the Global Halal Industry and found the whole experience inspiring and insightful. Limitations of the study are also highlighted.

KW - Field trip

KW - Halal appreciation

KW - Post-visit

KW - Pre-visit

KW - Students reflections

UR - https://www.scopus.com/pages/publications/85175842239

U2 - 10.1007/978-981-99-5118-5_6

DO - 10.1007/978-981-99-5118-5_6

M3 - Conference Paper

AN - SCOPUS:85175842239

SN - 9789819951178

T3 - Springer Proceedings in Business and Economics

SP - 85

EP - 94

BT - Research on Islamic Business Concepts

A2 - Ramadani, Veland

A2 - Alserhan, Baker

A2 - Dana, Léo-Paul

A2 - Zeqiri, Jusuf

A2 - Terzi, Hasan

A2 - Bayirli, Mehmet

PB - Springer

CY - Singapore Singapore

Y2 - 18 October 2022 through 20 October 2022

ER -

Khan G. Perceptions of Halal: students reflections from a field trip to a trade show. In Ramadani V, Alserhan B, Dana LP, Zeqiri J, Terzi H, Bayirli M, editors, Research on Islamic Business Concepts: Proceedings of the 13th Global Islamic Marketing Conference, October 2022. 1st ed. Singapore Singapore: Springer. 2023. p. 85-94. (Springer Proceedings in Business and Economics). doi: 10.1007/978-981-99-5118-5_6

Perceptions of Halal: students reflections from a field trip to a trade show

Abstract

Publication series

Conference

Keywords

Access to Document

Other files and links

Cite this