Despite Australia being a multicultural country, there is limited evidence regarding ethnic perspectives about gambling, problem gambling, and associated help seeking. The aim of this paper is to examine the role and nature of stigma in relation to gambling, in particular its association with the concept of saving face. Interview data were thematically analysed from a study investigating the attitudes and experiences of gambling among ethnic minority communities (Tamil and Chinese) in Melbourne, Victoria. By using two well-established frameworks for understanding stigma, we examine the extent to which gambling is stigmatized within these two communities. The desire to save face (a form of stigma management) significantly influences what is said about gambling and the reluctance of individuals to seek help should it become problematic. Thresholds for stigmatized behaviour appear to differ between the communities studied, as well as from what is known about the Anglo-Celtic majority. Understanding this heterogeneity may be important for informing more effective, tailored interventions.
- Saving face