Perceived sibling influence on adolescent purchase decisions: An examination of the effects of sibling structure

Ghazala Khan, Seung Hee Lee (Editor), Md Yunus Ali

    Research output: Contribution to conferenceOther

    Original languageEnglish
    Pages371 - 391
    Number of pages21
    Publication statusPublished - 2012
    EventGlobal Marketing Conference - Seoul Republic of Korea, Gyeongnam Republic of Korea
    Duration: 19 Jul 201222 Jul 2012

    Conference

    ConferenceGlobal Marketing Conference
    CityGyeongnam Republic of Korea
    Period19/07/1222/07/12

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