Perceived sibling influence on adolescent purchase decisions: An examination of the effects of sibling structure

Ghazala Khan, Seung Hee Lee (Editor), Md Yunus Ali

Research output: Contribution to conferenceOther

Original languageEnglish
Pages371 - 391
Number of pages21
Publication statusPublished - 2012
EventGlobal Marketing Conference - Seoul Republic of Korea, Gyeongnam Republic of Korea
Duration: 19 Jul 201222 Jul 2012

Conference

ConferenceGlobal Marketing Conference
CityGyeongnam Republic of Korea
Period19/07/1222/07/12

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