Objective: To determine the perceptions and service requirements of the major hospital pharmacy customers: doctors and nurses. Method: Three thousand nine hundred and eighty-four questionnaires were distributed to a random sample of doctors and nurses in hospitals in Victoria, Australia. Setting: A stratified (by hospital), random sample of doctors and nurses were surveyed in Victoria, Australia. Key Findings: The research identified a relatively poor awareness of pharmacy service availability in hospitals. Service requirements were identified and a customer service model developed which shows that doctors see the pharmacist's role as predominantly dispensing and the provision of information and education on drugs. They do not support a clinical role. However, nurses support some clinical role for the pharmacists but not in as extensive a way as pharmacists' desire. Conclusion: Hospital pharmacists need to educate doctors and nurses about the services they provide, with emphasis being placed on the benefits of the services, especially clinical services.
|Number of pages||8|
|Journal||Journal of Social and Administrative Pharmacy|
|Publication status||Published - 1 Jan 2002|
- Customer service
- Pharmaceutical services
- Pharmacy services