Pathologie unternehmensubergreifender Qualitatsoffensiven

David Ballantyne, Martin Christopher, Adrian Payne

Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review

Original language	English
Title of host publication	Handbuch Relationship Marketing: Konzeption und erfolgreiche Umsetzung
Place of Publication	Munich GERMANY
Publisher	Verlag Franz Vahlen
Pages	135 - 149
Number of pages	15
ISBN (Print)	3 8006 2410 9
Publication status	Published - 1999

Cite this

@inbook{8bf998710789484cbd075d8ac727c457,

title = "Pathologie unternehmensubergreifender Qualitatsoffensiven",

author = "David Ballantyne and Martin Christopher and Adrian Payne",

year = "1999",

language = "English",

isbn = "3 8006 2410 9",

pages = "135 -- 149",

booktitle = "Handbuch Relationship Marketing: Konzeption und erfolgreiche Umsetzung",

publisher = "Verlag Franz Vahlen",

}