Pathologie unternehmensubergreifender Qualitatsoffensiven

David Ballantyne, Martin Christopher, Adrian Payne

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Original languageEnglish
Title of host publicationHandbuch Relationship Marketing: Konzeption und erfolgreiche Umsetzung
Place of PublicationMunich GERMANY
PublisherVerlag Franz Vahlen
Pages135 - 149
Number of pages15
ISBN (Print)3 8006 2410 9
Publication statusPublished - 1999

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