Organizational Innovation: Relationship with Functional Strategies and Organizational Performance

Shahid Yamin; Felix T Mavondo

doi:10.1007/978-3-319-11885-7_70

Organizational Innovation: Relationship with Functional Strategies and Organizational Performance

Shahid Yamin, Felix T Mavondo

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Abstract

This study examines the relationships between organisational innovation, functional strategies and organisational performance. We define organisational innovation in terms of administrative, process, and product innovation. Our findings suggest that administrative innovation plays an more important role in enhancing organisational performance than either technical or product innovation.

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Place of Publication	Florida USA
Publisher	American Marketing Association (AMA)
Pages	296-301
Number of pages	6
ISBN (Print)	0-931268-22-2
DOIs	https://doi.org/10.1007/978-3-319-11885-7_70
Publication status	Published - 2000
Event	Academy of Marketing Science Conference 2000 - Montreal, Canada Duration: 24 May 2000 → 27 May 2000 https://link.springer.com/book/10.1007/978-3-319-11885-7

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

Conference

Conference	Academy of Marketing Science Conference 2000
Abbreviated title	AMS 2000
Country/Territory	Canada
City	Montreal
Period	24/05/00 → 27/05/00
Internet address	https://link.springer.com/book/10.1007/978-3-319-11885-7

Keywords

Organisational Innovation
Organisational Performance
Process Innovation
Product Innovation
Quality Function Deployment

Access to Document

10.1007/978-3-319-11885-7_70

Cite this

Yamin, S., & Mavondo, F. T. (2000). Organizational Innovation: Relationship with Functional Strategies and Organizational Performance. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 296-301). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). American Marketing Association (AMA). https://doi.org/10.1007/978-3-319-11885-7_70

Yamin, Shahid ; Mavondo, Felix T. / Organizational Innovation : Relationship with Functional Strategies and Organizational Performance. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Florida USA : American Marketing Association (AMA), 2000. pp. 296-301 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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title = "Organizational Innovation: Relationship with Functional Strategies and Organizational Performance",

abstract = "This study examines the relationships between organisational innovation, functional strategies and organisational performance. We define organisational innovation in terms of administrative, process, and product innovation. Our findings suggest that administrative innovation plays an more important role in enhancing organisational performance than either technical or product innovation.",

keywords = "Organisational Innovation, Organisational Performance, Process Innovation, Product Innovation, Quality Function Deployment",

author = "Shahid Yamin and Mavondo, {Felix T}",

note = "Publisher Copyright: {\textcopyright} 2015, Academy of Marketing Science.; Academy of Marketing Science Conference 2000, AMS 2000 ; Conference date: 24-05-2000 Through 27-05-2000",

year = "2000",

doi = "10.1007/978-3-319-11885-7_70",

language = "English",

isbn = "0-931268-22-2",

series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",

publisher = "American Marketing Association (AMA)",

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Yamin, S & Mavondo, FT 2000, Organizational Innovation: Relationship with Functional Strategies and Organizational Performance. in Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, American Marketing Association (AMA), Florida USA, pp. 296-301, Academy of Marketing Science Conference 2000, Montreal, Quebec, Canada, 24/05/00. https://doi.org/10.1007/978-3-319-11885-7_70

Organizational Innovation: Relationship with Functional Strategies and Organizational Performance. / Yamin, Shahid; Mavondo, Felix T.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Florida USA: American Marketing Association (AMA), 2000. p. 296-301 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

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AB - This study examines the relationships between organisational innovation, functional strategies and organisational performance. We define organisational innovation in terms of administrative, process, and product innovation. Our findings suggest that administrative innovation plays an more important role in enhancing organisational performance than either technical or product innovation.

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Yamin S, Mavondo FT. Organizational Innovation: Relationship with Functional Strategies and Organizational Performance. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Florida USA: American Marketing Association (AMA). 2000. p. 296-301. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-11885-7_70

Organizational Innovation: Relationship with Functional Strategies and Organizational Performance

Abstract

Publication series

Conference

Keywords

Access to Document

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