Organizational Innovation: Relationship with Functional Strategies and Organizational Performance

Shahid Yamin, Felix T Mavondo

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review


This study examines the relationships between organisational innovation, functional strategies and organisational performance. We define organisational innovation in terms of administrative, process, and product innovation. Our findings suggest that administrative innovation plays an more important role in enhancing organisational performance than either technical or product innovation.

Original languageEnglish
Title of host publicationDevelopments in Marketing Science
Subtitle of host publicationProceedings of the Academy of Marketing Science
Place of PublicationFlorida USA
PublisherAmerican Marketing Association (AMA)
Number of pages6
ISBN (Print)0-931268-22-2
Publication statusPublished - 2000
EventAcademy of Marketing Science Conference 2000 - Montreal, Canada
Duration: 24 May 200027 May 2000

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173


ConferenceAcademy of Marketing Science Conference 2000
Abbreviated titleAMS 2000
Internet address


  • Organisational Innovation
  • Organisational Performance
  • Process Innovation
  • Product Innovation
  • Quality Function Deployment

Cite this