Abstract
The paper examines different learning profiles and the implications of each profile for firm’s innovation and performance. This view is consistent with the resource based view in that it suggests which learning dimensions organisations should invest in to optimise the benefits of learning orientation. The results indicate that being low on all dimensions is a recipe for poor innovation and performance. Also, the combination of two dimensions low and only one high still results in poor performance and innovation. Finally, the achievement of high levels on all dimensions is beneficial for innovation and performance, however, this profile is not significantly superior to having two dimensions high and one dimension low.
Original language | English |
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Title of host publication | Marketing, Technology and Customer Commitment in the New Economy |
Subtitle of host publication | Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference |
Editors | Harlan E. Spotts |
Place of Publication | Cham Switzerland |
Publisher | Springer |
Pages | 98-103 |
Number of pages | 6 |
ISBN (Electronic) | 9783319117799 |
ISBN (Print) | 9783319117782 |
DOIs | |
Publication status | Published - 2015 |
Event | Academy of Marketing Science Conference 2005 - Tampa, United States of America Duration: 25 May 2005 → 28 May 2005 https://link.springer.com/book/10.1007/978-3-319-11779-9 |
Publication series
Name | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
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Publisher | Springer |
ISSN (Print) | 2363-6165 |
ISSN (Electronic) | 2363-6173 |
Conference
Conference | Academy of Marketing Science Conference 2005 |
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Abbreviated title | AMS 2005 |
Country/Territory | United States of America |
City | Tampa |
Period | 25/05/05 → 28/05/05 |
Internet address |
Keywords
- Operational Efficiency
- Organisational Learning
- Orientation Profile
- Resource Base View
- Strategic Objective