Orchestrating the experience: Authorship of the soul. The case of Mag Nation Melbourne

Michael John Healy, Michael Bryan Beverland, Harmen Oppewal

Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review

Original language	English
Title of host publication	Memorable Customer Experiences - A Research Anthology
Editors	Adam Lindgreen, Joelle Vanhamme, Michael B Beverland
Place of Publication	United Kingdom
Publisher	Gower
Pages	101 - 117
Number of pages	17
ISBN (Print)	9780566088681
Publication status	Published - 2009

Cite this

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title = "Orchestrating the experience: Authorship of the soul. The case of Mag Nation Melbourne",

author = "Healy, \{Michael John\} and Beverland, \{Michael Bryan\} and Harmen Oppewal",

year = "2009",

language = "English",

isbn = "9780566088681",

pages = "101 -- 117",

editor = "Adam Lindgreen and Joelle Vanhamme and Beverland, \{Michael B\}",

booktitle = "Memorable Customer Experiences - A Research Anthology",

publisher = "Gower",

address = "United Kingdom",

}

Orchestrating the experience: Authorship of the soul. The case of Mag Nation Melbourne. / Healy, Michael John; Beverland, Michael Bryan; Oppewal, Harmen.
Memorable Customer Experiences - A Research Anthology. ed. / Adam Lindgreen; Joelle Vanhamme; Michael B Beverland. United Kingdom: Gower, 2009. p. 101 - 117.

Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review

TY - CHAP

T1 - Orchestrating the experience: Authorship of the soul. The case of Mag Nation Melbourne

AU - Healy, Michael John

AU - Beverland, Michael Bryan

AU - Oppewal, Harmen

PY - 2009

Y1 - 2009

M3 - Chapter (Book)

SN - 9780566088681

SP - 101

EP - 117

BT - Memorable Customer Experiences - A Research Anthology

A2 - Lindgreen, Adam

A2 - Vanhamme, Joelle

A2 - Beverland, Michael B

PB - Gower

CY - United Kingdom

ER -