Opportunities for innovative use of CRM and event-based marketing in decision making during the product development life cycle

Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review

Original language	English
Title of host publication	Creativity and Innovation in Decision Making and Decision Support
Editors	Frederic Adam, Patrick Brezillion, Sven Carlsson, Patrick Humphreys
Place of Publication	London UK
Publisher	Ludic Publishing
Pages	599 - 618
Number of pages	20
Edition	1
ISBN (Print)	1905800010
Publication status	Published - 2006

Cite this

@inbook{1cad236e3c9b42e98d7a0a10477bd20d,

title = "Opportunities for innovative use of CRM and event-based marketing in decision making during the product development life cycle",

author = "Ioan Ionescu and Ilona Jagielska",

year = "2006",

language = "English",

isbn = "1905800010",

pages = "599 -- 618",

editor = "Frederic Adam and Patrick Brezillion and Sven Carlsson and Patrick Humphreys",

booktitle = "Creativity and Innovation in Decision Making and Decision Support",

publisher = "Ludic Publishing",

edition = "1",

}

Opportunities for innovative use of CRM and event-based marketing in decision making during the product development life cycle. / Ionescu, Ioan; Jagielska, Ilona.
Creativity and Innovation in Decision Making and Decision Support. ed. / Frederic Adam; Patrick Brezillion; Sven Carlsson; Patrick Humphreys. 1. ed. London UK: Ludic Publishing, 2006. p. 599 - 618.

Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review

TY - CHAP

T1 - Opportunities for innovative use of CRM and event-based marketing in decision making during the product development life cycle

AU - Ionescu, Ioan

AU - Jagielska, Ilona

PY - 2006

Y1 - 2006

M3 - Chapter (Book)

SN - 1905800010

SP - 599

EP - 618

BT - Creativity and Innovation in Decision Making and Decision Support

A2 - Adam, Frederic

A2 - Brezillion, Patrick

A2 - Carlsson, Sven

A2 - Humphreys, Patrick

PB - Ludic Publishing

CY - London UK

ER -