| Original language | English |
|---|---|
| Title of host publication | Creativity and Innovation in Decision Making and Decision Support |
| Editors | Frederic Adam, Patrick Brezillion, Sven Carlsson, Patrick Humphreys |
| Place of Publication | London UK |
| Publisher | Ludic Publishing |
| Pages | 599 - 618 |
| Number of pages | 20 |
| Edition | 1 |
| ISBN (Print) | 1905800010 |
| Publication status | Published - 2006 |
Opportunities for innovative use of CRM and event-based marketing in decision making during the product development life cycle
Ioan Ionescu, Ilona Jagielska
Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review