Opportunities for innovative use of CRM and event-based marketing in decision making during the product development life cycle

Ioan Ionescu, Ilona Jagielska

    Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

    Original languageEnglish
    Title of host publicationCreativity and Innovation in Decision Making and Decision Support
    EditorsFrederic Adam, Patrick Brezillion, Sven Carlsson, Patrick Humphreys
    Place of PublicationLondon UK
    PublisherLudic Publishing
    Pages599 - 618
    Number of pages20
    ISBN (Print)1905800010
    Publication statusPublished - 2006

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