@inproceedings{834464e038ee4af9befc49e5e61a1809,
title = "Operationalizing the new B2B electronic venture diffusion process: Designing and implementing Bizmarket.com",
author = "Samir Gupta and Jack Cadeaux and Woodside, {Arch G} and Chris Dubelaar",
year = "2002",
language = "English",
volume = "13",
pages = "227 -- 235",
editor = "Kehoe, {William J} and {Lindgren Jr}, {John H}",
booktitle = "2002 AMA educators' proceedings: Enhancing knowledge development in marketing",
publisher = "American Marketing Association (AMA)",
note = "Summer Marketing Educators' Conference 2002 ; Conference date: 01-01-2002",
}