Online video and interactive TV experiences

Marianna Obrist; Pablo Cesar; David Geerts; Tom Bartindale; Elizabeth F. Churchill

doi:10.1145/2799629

Online video and interactive TV experiences

Marianna Obrist, Pablo Cesar, David Geerts, Tom Bartindale, Elizabeth F. Churchill

Research output: Contribution to specialist publication › Article › Other

12 Citations (Scopus)

Abstract

Experts share their views on the increasing importance of online video and interactive TV experiences. Four key areas of research in interactive television are content, recommendations, device ecosystems, and user feedback. Research has shown that mixing broadcast content with Internet content is a promising new possibility, with emerging standards such as Hybrid Broadcast Broadband Television (HbbTV) providing frameworks that enable these links for producers. This creates exciting opportunities for enriching TV programs with content from the Web and creating completely new media experiences.

Original language	English
Pages	32-37
Number of pages	6
Volume	22
No.	5
Specialist publication	Interactions
DOIs	https://doi.org/10.1145/2799629
Publication status	Published - 2015
Externally published	Yes

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10.1145/2799629

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Online video and interactive TV experiences

Abstract

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