Abstract
Introduction
The fourth industrial revolution has seen the growth of e-commerce in retail business including community pharmacies. Together with that, the ongoing global pandemic of Covid-19 has also accelerated this. Widespread disruptions at various healthcare services like community pharmacies are expected, with studies already reporting varying impacts on medication access and provision of counselling and patient education.
Objectives
To investigate the current status of online purchase of pharmacy items, the awareness of the safety of medication purchased online, and consumers\’ preferences.
Methods
A cross-sectional study with an online questionnaire was used. The questionnaire was disseminated via Qualtrics, promoted in a community health talk, and shared via snowballing. Data was collected over three months (March to May 2021). In addition to demographics information, the questionnaire also asked about the history and habits of purchasing items online from pharmacies, awareness of medication stability and safety and expectations of pharmaceutical services if buying things online. Ethics approval from Monash University Human Research Ethics Committee obtained (project ID: 27227).
Results
There were 271 fully completed questionnaires. The majority of respondents were 19-24 years old, employed, non-health professionals, and no multiple comorbidities. Of this, 26% reported purchasing pharmacy items (prescription and non-prescription items) before. Overall, 63% of respondents reported not buying pharmacy items online because they were primarily concerned about the quality of medicines. Those who bought pharmacy items online via third party local e-commerce providers did not verify whether the seller was from a registered pharmacy. Respondents also chose real-time chat for advice and recommendations, proper delivery and linkage to clinics or hospitals for prescription sharing as some of the preferred professional services that an online pharmacy can provide.
Conclusion
This study provides a glimpse of current consumer’s purchasing habits and inform future considerations for virtual professional services in community pharmacies with increased utilisation of technology in healthcare.
The fourth industrial revolution has seen the growth of e-commerce in retail business including community pharmacies. Together with that, the ongoing global pandemic of Covid-19 has also accelerated this. Widespread disruptions at various healthcare services like community pharmacies are expected, with studies already reporting varying impacts on medication access and provision of counselling and patient education.
Objectives
To investigate the current status of online purchase of pharmacy items, the awareness of the safety of medication purchased online, and consumers\’ preferences.
Methods
A cross-sectional study with an online questionnaire was used. The questionnaire was disseminated via Qualtrics, promoted in a community health talk, and shared via snowballing. Data was collected over three months (March to May 2021). In addition to demographics information, the questionnaire also asked about the history and habits of purchasing items online from pharmacies, awareness of medication stability and safety and expectations of pharmaceutical services if buying things online. Ethics approval from Monash University Human Research Ethics Committee obtained (project ID: 27227).
Results
There were 271 fully completed questionnaires. The majority of respondents were 19-24 years old, employed, non-health professionals, and no multiple comorbidities. Of this, 26% reported purchasing pharmacy items (prescription and non-prescription items) before. Overall, 63% of respondents reported not buying pharmacy items online because they were primarily concerned about the quality of medicines. Those who bought pharmacy items online via third party local e-commerce providers did not verify whether the seller was from a registered pharmacy. Respondents also chose real-time chat for advice and recommendations, proper delivery and linkage to clinics or hospitals for prescription sharing as some of the preferred professional services that an online pharmacy can provide.
Conclusion
This study provides a glimpse of current consumer’s purchasing habits and inform future considerations for virtual professional services in community pharmacies with increased utilisation of technology in healthcare.
| Original language | English |
|---|---|
| Number of pages | 1 |
| Publication status | Published - 4 Oct 2019 |
| Event | FIP Pharmacy Practice Research Special Interest Group 2021 - virtual meting Duration: 24 Jun 2021 → 24 Jun 2021 https://www.facebook.com/FIPpharmacists/photos/a.215669678469650/4015480411821872/?type=3 |
Conference
| Conference | FIP Pharmacy Practice Research Special Interest Group 2021 |
|---|---|
| Abbreviated title | FIP PPR SIG 2021 |
| Period | 24/06/21 → 24/06/21 |
| Other | International Pharmaceutical Federation (FIP) Pharmacy Practice Research (PPR) Special Interest Group (SIG) |
| Internet address |
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