TY - JOUR
T1 - Online measurement of mental representations of complex spatial decision problems
T2 - comparison of CNET and hard laddering
AU - Horeni, Oliver
AU - Arentze, Theo A.
AU - Dellaert, Benedict G.C.
AU - Timmermans, Harry J.P.
PY - 2014/1/1
Y1 - 2014/1/1
N2 - This paper introduces the online Causal Network Elicitation Technique (CNET), as a technique for measuring components of mental representations of choice tasks and compares it with the more common technique of online 'hard' laddering (HL). While CNET works in basically two phases, one in open question format and one as guided linking of attributes and benefits, HL works completely structured with revealed attributes and benefits. Mental representations of two activity travel tasks were collected with both techniques among members of a nationwide Dutch household panel. The results confirm the hypothesis that the revealed format of variables in HL has an effect on the indication of variables as the elicited mental representations are almost twice as big for HL than for CNET. Furthermore, it turned out that CNET is more sensitive in measuring shifts among attributes in the mental representations for situational changes of the activity-travel task.
AB - This paper introduces the online Causal Network Elicitation Technique (CNET), as a technique for measuring components of mental representations of choice tasks and compares it with the more common technique of online 'hard' laddering (HL). While CNET works in basically two phases, one in open question format and one as guided linking of attributes and benefits, HL works completely structured with revealed attributes and benefits. Mental representations of two activity travel tasks were collected with both techniques among members of a nationwide Dutch household panel. The results confirm the hypothesis that the revealed format of variables in HL has an effect on the indication of variables as the elicited mental representations are almost twice as big for HL than for CNET. Furthermore, it turned out that CNET is more sensitive in measuring shifts among attributes in the mental representations for situational changes of the activity-travel task.
KW - Activity-travel scheduling
KW - Causal Network Elicitation
KW - Hard laddering
KW - Mental representations
KW - Online qualitative data collection
UR - http://www.scopus.com/inward/record.url?scp=84891498942&partnerID=8YFLogxK
U2 - 10.1016/j.trf.2013.12.002
DO - 10.1016/j.trf.2013.12.002
M3 - Article
AN - SCOPUS:84891498942
SN - 1369-8478
VL - 22
SP - 170
EP - 183
JO - Transportation Research Part F: Traffic Psychology and Behaviour
JF - Transportation Research Part F: Traffic Psychology and Behaviour
ER -