Online Marketing Education at Monash University: From Case Study to Protocol

Sandra Luxton, Janice Valerie Fordyce Brace-Govan, Sally Joy, Francis J Farrelly, Ian Davey

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Marketing in the Third Millennium
Place of Publication	Sdney NSW
Publisher	University of Sydney
Pages	-
Number of pages	0
ISBN (Print)	0-7334-0572-X
Publication status	Published - 1999
Event	Aust NZ Marketing Academy Conf.99 - Sydney NSW, Sydney NSW Australia Duration: 1 Jan 1999 → …

Conference	Aust NZ Marketing Academy Conf.99
City	Sydney NSW Australia
Period	1/01/99 → …

Cite this

@inproceedings{9e9bf2a190374128b8a228babab6d903,

title = "Online Marketing Education at Monash University: From Case Study to Protocol",

author = "Sandra Luxton and Brace-Govan, {Janice Valerie Fordyce} and Sally Joy and Farrelly, {Francis J} and Ian Davey",

year = "1999",

language = "English",

isbn = "0-7334-0572-X",

pages = "--",

booktitle = "Marketing in the Third Millennium",

publisher = "University of Sydney",

address = "Australia",

note = "Aust NZ Marketing Academy Conf.99 ; Conference date: 01-01-1999",

}

TY - GEN

T1 - Online Marketing Education at Monash University: From Case Study to Protocol

AU - Luxton, Sandra

AU - Brace-Govan, Janice Valerie Fordyce

AU - Joy, Sally

AU - Farrelly, Francis J

AU - Davey, Ian

PY - 1999

Y1 - 1999

M3 - Conference Paper

SN - 0-7334-0572-X

SP - -

BT - Marketing in the Third Millennium

PB - University of Sydney

CY - Sdney NSW

T2 - Aust NZ Marketing Academy Conf.99

Y2 - 1 January 1999

ER -