Online communities and commercialization of Chinese internet literature

Michael S C Tse, Zhiyun Gong

Research output: Contribution to journalArticleResearchpeer-review

Abstract

This article presents a case study on roles of online communities in development and commercialization of Chinese Internet literature (CIL). Online communities are widely used in ethnic Chinese communities for publication of CIL works. Uses of online communities in publication of CIL works enhance authors and readers experience and facilitate the growth of the CIL market. In turn, the growth of the CIL market creates new business opportunities that eventually lead to CIL commercialization. Evidences from the case show that the roles of online communities on CIL commercialization are much larger than simply being a new product development platform.
Original languageEnglish
Pages (from-to)100 - 116
Number of pages17
JournalJournal of Internet Commerce
Volume11
Issue number2
DOIs
Publication statusPublished - 2012

Cite this

@article{4258ee92a99540ceaee1738e0404e982,
title = "Online communities and commercialization of Chinese internet literature",
abstract = "This article presents a case study on roles of online communities in development and commercialization of Chinese Internet literature (CIL). Online communities are widely used in ethnic Chinese communities for publication of CIL works. Uses of online communities in publication of CIL works enhance authors and readers experience and facilitate the growth of the CIL market. In turn, the growth of the CIL market creates new business opportunities that eventually lead to CIL commercialization. Evidences from the case show that the roles of online communities on CIL commercialization are much larger than simply being a new product development platform.",
author = "Tse, {Michael S C} and Zhiyun Gong",
year = "2012",
doi = "10.1080/15332861.2012.689563",
language = "English",
volume = "11",
pages = "100 -- 116",
journal = "Journal of Internet Commerce",
issn = "1533-2861",
publisher = "Taylor & Francis",
number = "2",

}

Online communities and commercialization of Chinese internet literature. / Tse, Michael S C; Gong, Zhiyun.

In: Journal of Internet Commerce, Vol. 11, No. 2, 2012, p. 100 - 116.

Research output: Contribution to journalArticleResearchpeer-review

TY - JOUR

T1 - Online communities and commercialization of Chinese internet literature

AU - Tse, Michael S C

AU - Gong, Zhiyun

PY - 2012

Y1 - 2012

N2 - This article presents a case study on roles of online communities in development and commercialization of Chinese Internet literature (CIL). Online communities are widely used in ethnic Chinese communities for publication of CIL works. Uses of online communities in publication of CIL works enhance authors and readers experience and facilitate the growth of the CIL market. In turn, the growth of the CIL market creates new business opportunities that eventually lead to CIL commercialization. Evidences from the case show that the roles of online communities on CIL commercialization are much larger than simply being a new product development platform.

AB - This article presents a case study on roles of online communities in development and commercialization of Chinese Internet literature (CIL). Online communities are widely used in ethnic Chinese communities for publication of CIL works. Uses of online communities in publication of CIL works enhance authors and readers experience and facilitate the growth of the CIL market. In turn, the growth of the CIL market creates new business opportunities that eventually lead to CIL commercialization. Evidences from the case show that the roles of online communities on CIL commercialization are much larger than simply being a new product development platform.

U2 - 10.1080/15332861.2012.689563

DO - 10.1080/15332861.2012.689563

M3 - Article

VL - 11

SP - 100

EP - 116

JO - Journal of Internet Commerce

JF - Journal of Internet Commerce

SN - 1533-2861

IS - 2

ER -