One size doesn't fit all: Exploring marketing strategies for influencing three dimensions of brand loyalty

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Proceedings of the Academy of Marketing Conference 2009 - Putting Marketing in its Place
Editors	Stephen Parkinson, June Dennis, George Lodorfos, Steve Carter
Place of Publication	United Kingdom
Publisher	Academy of Marketing
Pages	1 - 8
Number of pages	8
Publication status	Published - 2009
Event	Academy of Marketing Conference 2009 - Leeds Metropolitan University, Leeds, United Kingdom Duration: 7 Jul 2009 → 9 Jul 2009 Conference number: 42nd

Conference	Academy of Marketing Conference 2009
Abbreviated title	AM 2009
Country/Territory	United Kingdom
City	Leeds
Period	7/07/09 → 9/07/09

Cite this

Russell-Bennett, Rebekah ; Worthington, John (Steve) ; Hartel, Charmine Emma Jean. / One size doesn't fit all: Exploring marketing strategies for influencing three dimensions of brand loyalty. Proceedings of the Academy of Marketing Conference 2009 - Putting Marketing in its Place. editor / Stephen Parkinson ; June Dennis ; George Lodorfos ; Steve Carter. United Kingdom : Academy of Marketing, 2009. pp. 1 - 8

@inproceedings{190f77c121494cb797fc8a6b53592f1d,

title = "One size doesn't fit all: Exploring marketing strategies for influencing three dimensions of brand loyalty",

author = "Rebekah Russell-Bennett and Worthington, \{John (Steve)\} and Hartel, \{Charmine Emma Jean\}",

year = "2009",

language = "English",

pages = "1 -- 8",

editor = "Stephen Parkinson and June Dennis and George Lodorfos and Steve Carter",

booktitle = "Proceedings of the Academy of Marketing Conference 2009 - Putting Marketing in its Place",

publisher = "Academy of Marketing",

note = "Academy of Marketing Conference 2009, AM 2009 ; Conference date: 07-07-2009 Through 09-07-2009",

}

Russell-Bennett, R, Worthington, J & Hartel, CEJ 2009, One size doesn't fit all: Exploring marketing strategies for influencing three dimensions of brand loyalty. in S Parkinson, J Dennis, G Lodorfos & S Carter (eds), Proceedings of the Academy of Marketing Conference 2009 - Putting Marketing in its Place. Academy of Marketing, United Kingdom, pp. 1 - 8, Academy of Marketing Conference 2009, Leeds, United Kingdom, 7/07/09.

One size doesn't fit all: Exploring marketing strategies for influencing three dimensions of brand loyalty. / Russell-Bennett, Rebekah; Worthington, John (Steve); Hartel, Charmine Emma Jean.
Proceedings of the Academy of Marketing Conference 2009 - Putting Marketing in its Place. ed. / Stephen Parkinson; June Dennis; George Lodorfos; Steve Carter. United Kingdom: Academy of Marketing, 2009. p. 1 - 8.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

TY - GEN

T1 - One size doesn't fit all: Exploring marketing strategies for influencing three dimensions of brand loyalty

AU - Russell-Bennett, Rebekah

AU - Worthington, John (Steve)

AU - Hartel, Charmine Emma Jean

N1 - Conference code: 42nd

PY - 2009

Y1 - 2009

M3 - Conference Paper

SP - 1

EP - 8

BT - Proceedings of the Academy of Marketing Conference 2009 - Putting Marketing in its Place

A2 - Parkinson, Stephen

A2 - Dennis, June

A2 - Lodorfos, George

A2 - Carter, Steve

PB - Academy of Marketing

CY - United Kingdom

T2 - Academy of Marketing Conference 2009

Y2 - 7 July 2009 through 9 July 2009

ER -