One size doesn't fit all: Exploring marketing strategies for influencing three dimensions of brand loyalty

Rebekah Russell-Bennett, John (Steve) Worthington, Charmine Emma Jean Hartel

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the Academy of Marketing Conference 2009 - Putting Marketing in its Place
EditorsStephen Parkinson, June Dennis, George Lodorfos, Steve Carter
Place of PublicationUnited Kingdom
PublisherAcademy of Marketing
Pages1 - 8
Number of pages8
Publication statusPublished - 2009
EventAcademy of Marketing Conference 2009: Putting Marketing in its Place - Leeds Metropolitan University, Leeds, United Kingdom
Duration: 7 Jul 20099 Jul 2009
Conference number: 42nd


ConferenceAcademy of Marketing Conference 2009
Abbreviated titleAM 2009
Country/TerritoryUnited Kingdom

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