One size doesn't fit all: Exploring marketing strategies for influencing three dimensions of brand loyalty

Rebekah Russell-Bennett, John (Steve) Worthington, Charmine Emma Jean Hartel

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the Academy of Marketing Conference 2009 - Putting Marketing in its Place
EditorsStephen Parkinson, June Dennis, George Lodorfos, Steve Carter
Place of PublicationUnited Kingdom
PublisherAcademy of Marketing
Pages1 - 8
Number of pages8
Publication statusPublished - 2009
EventAcademy of Marketing Conference 2009: Putting Marketing in its Place - Leeds Metropolitan University, Leeds, United Kingdom
Duration: 7 Jul 20099 Jul 2009
Conference number: 42

Conference

ConferenceAcademy of Marketing Conference 2009
Abbreviated titleAM 2009
CountryUnited Kingdom
CityLeeds
Period7/07/099/07/09

Cite this

Russell-Bennett, R., Worthington, J. S., & Hartel, C. E. J. (2009). One size doesn't fit all: Exploring marketing strategies for influencing three dimensions of brand loyalty. In S. Parkinson, J. Dennis, G. Lodorfos, & S. Carter (Eds.), Proceedings of the Academy of Marketing Conference 2009 - Putting Marketing in its Place (pp. 1 - 8). United Kingdom: Academy of Marketing.
Russell-Bennett, Rebekah ; Worthington, John (Steve) ; Hartel, Charmine Emma Jean. / One size doesn't fit all: Exploring marketing strategies for influencing three dimensions of brand loyalty. Proceedings of the Academy of Marketing Conference 2009 - Putting Marketing in its Place. editor / Stephen Parkinson ; June Dennis ; George Lodorfos ; Steve Carter. United Kingdom : Academy of Marketing, 2009. pp. 1 - 8
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year = "2009",
language = "English",
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editor = "Stephen Parkinson and June Dennis and George Lodorfos and Steve Carter",
booktitle = "Proceedings of the Academy of Marketing Conference 2009 - Putting Marketing in its Place",
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Russell-Bennett, R, Worthington, JS & Hartel, CEJ 2009, One size doesn't fit all: Exploring marketing strategies for influencing three dimensions of brand loyalty. in S Parkinson, J Dennis, G Lodorfos & S Carter (eds), Proceedings of the Academy of Marketing Conference 2009 - Putting Marketing in its Place. Academy of Marketing, United Kingdom, pp. 1 - 8, Academy of Marketing Conference 2009, Leeds, United Kingdom, 7/07/09.

One size doesn't fit all: Exploring marketing strategies for influencing three dimensions of brand loyalty. / Russell-Bennett, Rebekah; Worthington, John (Steve); Hartel, Charmine Emma Jean.

Proceedings of the Academy of Marketing Conference 2009 - Putting Marketing in its Place. ed. / Stephen Parkinson; June Dennis; George Lodorfos; Steve Carter. United Kingdom : Academy of Marketing, 2009. p. 1 - 8.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

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AU - Russell-Bennett, Rebekah

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AU - Hartel, Charmine Emma Jean

PY - 2009

Y1 - 2009

M3 - Conference Paper

SP - 1

EP - 8

BT - Proceedings of the Academy of Marketing Conference 2009 - Putting Marketing in its Place

A2 - Parkinson, Stephen

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Russell-Bennett R, Worthington JS, Hartel CEJ. One size doesn't fit all: Exploring marketing strategies for influencing three dimensions of brand loyalty. In Parkinson S, Dennis J, Lodorfos G, Carter S, editors, Proceedings of the Academy of Marketing Conference 2009 - Putting Marketing in its Place. United Kingdom: Academy of Marketing. 2009. p. 1 - 8