On the Way to Anticipated Car UX

Thomas Lindgren, Vaike Fors, Sarah Pink, Magnus Bergquist, Martin Berg

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

5 Citations (Scopus)


Traditional User Experience (UX) research provides insights into situated uses of products, or reflections after their use, but tells us little about how products are experienced before use. In this article we demonstrate how people's engagement in web-based discussion forums creates ways through which they can experience products before they have actually used them, and reflect on the implications of this for UX research. To understand how product anticipation emerges in a digital-material setting we undertook an ethnographic analysis of members' contributions to http://www.teslaclubsweden.se, a web-based discussion forum that connects Tesla car enthusiasts. Anticipation developed as a shared endeavour that evolved through five ways which forum members engaged and participated in their community of practice. Through their online interactions their UX evolved before using the actual car. Our findings provide deeper understandings of anticipatory UX, and insights for UX design in HCI.

Original languageEnglish
Title of host publicationNordiCHI 2018
Subtitle of host publicationRevisiting the Life Cycle - Proceedings of the 10th Nordic Conference on Human-Computer Interaction
PublisherAssociation for Computing Machinery (ACM)
Number of pages11
ISBN (Electronic)9781450364379
Publication statusPublished - 29 Sept 2018
Externally publishedYes
EventNorwegian Computer Human Interaction 2018 - Oslo, Norway
Duration: 1 Oct 20183 Oct 2018
Conference number: 10th
http://www.nordichi2018.org/ (Website)
https://dl.acm.org/doi/proceedings/10.1145/3240167 (Proceedings)
http://www.nordichi2018.org (Website)


ConferenceNorwegian Computer Human Interaction 2018
Abbreviated titleNordiCHI 2018
Internet address


  • Anticipation
  • Automotive
  • Communities of practice
  • Expectations
  • Online forum
  • User experience

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