On the renaissance of Chinese brands

Michael Thomas Ewing, Julie Napoli, Leyland F Pitt, Alistair Watts

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	197 - 216
Number of pages	20
Journal	International Journal of Advertising
Volume	21
Issue number	2
Publication status	Published - 2002

Cite this

@article{01fb96f9af074213b76621ae19edc481,

title = "On the renaissance of Chinese brands",

author = "Ewing, {Michael Thomas} and Julie Napoli and Pitt, {Leyland F} and Alistair Watts",

year = "2002",

language = "English",

volume = "21",

pages = "197 -- 216",

journal = "International Journal of Advertising",

issn = "0265-0487",

publisher = "Taylor & Francis",

number = "2",

}