On the cross-national generalisability and equivalence of advertising response scales developed in the USA

Michael Thomas Ewing, Albert Caruana, George M Zinkhan

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	323 - 343
Number of pages	21
Journal	International Journal of Advertising
Volume	21
Issue number	3
Publication status	Published - 2002

Cite this

@article{2723ed7d6d7149c89016479487de692b,

title = "On the cross-national generalisability and equivalence of advertising response scales developed in the USA",

author = "Ewing, {Michael Thomas} and Albert Caruana and Zinkhan, {George M}",

year = "2002",

language = "English",

volume = "21",

pages = "323 -- 343",

journal = "International Journal of Advertising",

issn = "0265-0487",

publisher = "Taylor & Francis",

number = "3",

}