Original language | English |
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Title of host publication | Proceedings of the annual conference of the Academy of Marketing Science |
Editors | Harlan E Spotts |
Place of Publication | University of Miami USA |
Publisher | Academy of Marketing Science |
Pages | 211 - 217 |
Number of pages | 7 |
Volume | XXV |
Publication status | Published - 2002 |
Event | Developments in Marketing Science 2002 - Florida, USA, University of Miami USA Duration: 1 Jan 2002 → … |
Conference
Conference | Developments in Marketing Science 2002 |
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City | University of Miami USA |
Period | 1/01/02 → … |