Obstacles to integrated communication (IC) implementation: Critiques of existing models and recommendations for a new South African model

Ilse Niemann-Struweg, Anske Grobler

    Research output: Contribution to journalArticleResearchpeer-review

    Original languageEnglish
    Pages (from-to)56 - 73
    Number of pages18
    JournalSouthern African Business Review
    Volume11
    Issue number3
    Publication statusPublished - 2007

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