Norms and power in marketing relationships: Alternative theories and empirical evidence

Pierre R Berthon, Leyland F Pitt, Michael Thomas Ewing, Gunnar Bakkeland

Research output: Contribution to journalArticleResearchpeer-review

56 Citations (Scopus)
Original languageEnglish
Pages (from-to)699 - 709
Number of pages11
JournalJournal of Business Research
Volume56
Issue number9
DOIs
Publication statusPublished - 2003

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