Norm nudges, participation and effort

Grace Hooi Yean Lee

Abstract

Norm nudges have been an influential marketing and political strategy to promote desirable behavior. We conduct a randomized controlled trial to examine how people make an effort subsequently after being nudged with peer information to participate in a 10k steps program. We find that while nudging leads to a higher sign-up rate relative to the baseline without nudging, it does not always improve performance and can even lead to a lower effort when there is a lack of intrinsic motivation.

Original language	English
Number of pages	1
Publication status	Published - 18 Jul 2019
Event	Monash Experimental Economics Conference on Social Influence 2019 - Monash University Clayton Campus, Melbourne, Australia Duration: 18 Jul 2019 → 19 Jul 2019 https://www.monash.edu/business/events/past-events/economics/2019-monash-experimental-economics-conference-on-social-influence

Conference

Conference	Monash Experimental Economics Conference on Social Influence 2019
Country/Territory	Australia
City	Melbourne
Period	18/07/19 → 19/07/19
Internet address	https://www.monash.edu/business/events/past-events/economics/2019-monash-experimental-economics-conference-on-social-influence

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Cite this

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title = "Norm nudges, participation and effort",

abstract = "Norm nudges have been an influential marketing and political strategy to promote desirable behavior. We conduct a randomized controlled trial to examine how people make an effort subsequently after being nudged with peer information to participate in a 10k steps program. We find that while nudging leads to a higher sign-up rate relative to the baseline without nudging, it does not always improve performance and can even lead to a lower effort when there is a lack of intrinsic motivation. ",

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AB - Norm nudges have been an influential marketing and political strategy to promote desirable behavior. We conduct a randomized controlled trial to examine how people make an effort subsequently after being nudged with peer information to participate in a 10k steps program. We find that while nudging leads to a higher sign-up rate relative to the baseline without nudging, it does not always improve performance and can even lead to a lower effort when there is a lack of intrinsic motivation.

M3 - Abstract

T2 - Monash Experimental Economics Conference on Social Influence 2019

Y2 - 18 July 2019 through 19 July 2019

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Norm nudges, participation and effort

Abstract

Conference

Press/Media

'Nudging' Can Influence You to Do Better But it Can Also Backfire

Nudging sustainability

‘Nudging’ can influence you to do better but it can also backfire

Cite this