Abstract
Norm nudges have been an influential marketing and political strategy to promote desirable behavior. We conduct a randomized controlled trial to examine how people make an effort subsequently after being nudged with peer information to participate in a 10k steps program. We find that while nudging leads to a higher sign-up rate relative to the baseline without nudging, it does not always improve performance and can even lead to a lower effort when there is a lack of intrinsic motivation.
| Original language | English |
|---|---|
| Number of pages | 1 |
| Publication status | Published - 18 Jul 2019 |
| Event | Monash Experimental Economics Conference on Social Influence 2019 - Monash University Clayton Campus, Melbourne, Australia Duration: 18 Jul 2019 → 19 Jul 2019 https://www.monash.edu/business/events/past-events/economics/2019-monash-experimental-economics-conference-on-social-influence |
Conference
| Conference | Monash Experimental Economics Conference on Social Influence 2019 |
|---|---|
| Country/Territory | Australia |
| City | Melbourne |
| Period | 18/07/19 → 19/07/19 |
| Internet address |
Press/Media
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'Nudging' Can Influence You to Do Better But it Can Also Backfire
30/07/22
1 Media contribution
Press/Media: Article/Feature
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‘Nudging’ can influence you to do better but it can also backfire
28/07/22
1 Media contribution
Press/Media: Article/Feature
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