Original language | English |
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Title of host publication | Marketing Excellence: Proceedings of the Academy of Marketing Conference |
Editors | John Egan, Paul Baines |
Place of Publication | London UK |
Publisher | Middlesex University Press |
Pages | 1 - 14 |
Number of pages | 14 |
ISBN (Print) | 1904750494 |
Publication status | Published - 2006 |
Event | Academy of Marketing Conference 2006 - Middlesex University Business School, London, United Kingdom Duration: 4 Jul 2006 → 6 Jul 2006 Conference number: 39th |
Conference
Conference | Academy of Marketing Conference 2006 |
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Abbreviated title | AM 2006 |
Country/Territory | United Kingdom |
City | London |
Period | 4/07/06 → 6/07/06 |