New Trends in Direct-to-Consumer Advertising: The Actigall® Campaign

Research output: Contribution to journalArticleResearchpeer-review

3 Citations (Scopus)
Original languageEnglish
Pages (from-to)95-107
Number of pages13
JournalJournal of Pharmaceutical Marketing & Management
Volume7
Issue number3
DOIs
Publication statusPublished - 1 Jan 1993
Externally publishedYes

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