New product alliances and firm stock performance

Research output: Contribution to conference › Abstract

Original language	English
Publication status	Published - 2009
Externally published	Yes
Event	American Marketing Association Summer Educators' Conference 2009 - Chicago, United States of America Duration: 7 Aug 2009 → 10 Aug 2009

Conference	American Marketing Association Summer Educators' Conference 2009
Country/Territory	United States of America
City	Chicago
Period	7/08/09 → 10/08/09

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