New product alliances and firm stock performance

Sudha Mani, Xueming Luo

Research output: Contribution to conferenceAbstract

Original languageEnglish
Publication statusPublished - 2009
Externally publishedYes
EventAmerican Marketing Association Summer Educators' Conference 2009 - Chicago, United States of America
Duration: 7 Aug 200910 Aug 2009

Conference

ConferenceAmerican Marketing Association Summer Educators' Conference 2009
Country/TerritoryUnited States of America
CityChicago
Period7/08/0910/08/09

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