TY - JOUR
T1 - Neoliberalism and managed health: Fallacies, facades and inadvertent effects
AU - Gurrieri, Lauren
AU - Brace-Govan, Janice Valerie Fordyce
AU - Previte, Josephine
PY - 2014
Y1 - 2014
N2 - This response to Gould and Semaan s (2014) commentary aims to both clarify misinterpretations of and extend the positions taken in our article, Women s Bodies as Sites of Control: Inadvertent Stigma and Exclusion in Social Marketing. Specifically, our response focuses on four areas: the ruse of individual responsibility and choice; the disciplinary and normalizing effects of surveillance; moving beyond micro-level hot and cold tactics; and the marginalizing effects of healthism. We conclude with a call for greater ethical responsibility in social marketing scholarship and practice, particularly through macro-level engagements at the socio-cultural level as a means of addressing the inadvertent effects of overly simplified campaign messages and images framed through the prism of neo-liberalism that manage and control the bodies of women.
AB - This response to Gould and Semaan s (2014) commentary aims to both clarify misinterpretations of and extend the positions taken in our article, Women s Bodies as Sites of Control: Inadvertent Stigma and Exclusion in Social Marketing. Specifically, our response focuses on four areas: the ruse of individual responsibility and choice; the disciplinary and normalizing effects of surveillance; moving beyond micro-level hot and cold tactics; and the marginalizing effects of healthism. We conclude with a call for greater ethical responsibility in social marketing scholarship and practice, particularly through macro-level engagements at the socio-cultural level as a means of addressing the inadvertent effects of overly simplified campaign messages and images framed through the prism of neo-liberalism that manage and control the bodies of women.
U2 - 10.1177/0276146714542953
DO - 10.1177/0276146714542953
M3 - Article
SN - 0276-1467
VL - 34
SP - 532
EP - 538
JO - Journal of Macromarketing
JF - Journal of Macromarketing
IS - 4
ER -