Scholars in the field of terrorism and violent extremism often refer to the so-called Al Qaeda single narrative. This article suggests that the Internet challenges the existence of a single narrative, by arguing that neo-jihadist prosumers may reinterpret Al Qaeda s narrative and create hybrid symbols and identities. The article discusses the case study of an Italian neo-jihadist allegedly killed in Syria, Giuliano Delnevo, presenting research on his YouTube and Facebook production. Delnevo s narrative, which emerges from the diverse messages circulating on the Internet, recasts the Al Qaeda narrative by hybridizing it with other cultural backgrounds and political symbols. (c) 2014 Copyright Taylor Francis Group, LLC.