Abstract
This study explores alternate ways to conceptualize the relationship between the self and nature. Specifically, how does nature in general, rather than specific places in nature, becomes part of the extended self? While the theory of the extended self has been applied to understanding relationships with tangible possessions, the theory's application to intangible objects such as nature remain scant. The ethnographic data reveals three dimensions of the self-nature relationship: the relational extended self, the encapsulated self, and the assimilated self. These dimensions illustrate the intensity to perceive nature as part of self. This study provides theoretical insights into understanding how consumers relate to nature, and the processes they employ to view nature as part of their extended self to develop concern for nature, thus encouraging responsible consumption behavior. These dimensions of the self-nature relationship help explain why attitudes and responsible consumption behavior differ among consumers.
| Original language | English |
|---|---|
| Pages (from-to) | 126-132 |
| Number of pages | 7 |
| Journal | Journal of Business Research |
| Volume | 74 |
| DOIs | |
| Publication status | Published - 1 May 2017 |
Keywords
- Ethnography
- Extended self
- Responsible consumption behavior
- Self-nature relationship
Cite this
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Nature as extended-self : Sacred nature relationship and implications for responsible consumption behavior. / Kunchamboo, Vimala; Lee, Christina K.C.; Brace-Govan, Jan.
In: Journal of Business Research, Vol. 74, 01.05.2017, p. 126-132.Research output: Contribution to journal › Article › Research › peer-review
TY - JOUR
T1 - Nature as extended-self
T2 - Sacred nature relationship and implications for responsible consumption behavior
AU - Kunchamboo, Vimala
AU - Lee, Christina K.C.
AU - Brace-Govan, Jan
PY - 2017/5/1
Y1 - 2017/5/1
N2 - This study explores alternate ways to conceptualize the relationship between the self and nature. Specifically, how does nature in general, rather than specific places in nature, becomes part of the extended self? While the theory of the extended self has been applied to understanding relationships with tangible possessions, the theory's application to intangible objects such as nature remain scant. The ethnographic data reveals three dimensions of the self-nature relationship: the relational extended self, the encapsulated self, and the assimilated self. These dimensions illustrate the intensity to perceive nature as part of self. This study provides theoretical insights into understanding how consumers relate to nature, and the processes they employ to view nature as part of their extended self to develop concern for nature, thus encouraging responsible consumption behavior. These dimensions of the self-nature relationship help explain why attitudes and responsible consumption behavior differ among consumers.
AB - This study explores alternate ways to conceptualize the relationship between the self and nature. Specifically, how does nature in general, rather than specific places in nature, becomes part of the extended self? While the theory of the extended self has been applied to understanding relationships with tangible possessions, the theory's application to intangible objects such as nature remain scant. The ethnographic data reveals three dimensions of the self-nature relationship: the relational extended self, the encapsulated self, and the assimilated self. These dimensions illustrate the intensity to perceive nature as part of self. This study provides theoretical insights into understanding how consumers relate to nature, and the processes they employ to view nature as part of their extended self to develop concern for nature, thus encouraging responsible consumption behavior. These dimensions of the self-nature relationship help explain why attitudes and responsible consumption behavior differ among consumers.
KW - Ethnography
KW - Extended self
KW - Responsible consumption behavior
KW - Self-nature relationship
UR - http://www.scopus.com/inward/record.url?scp=85008173456&partnerID=8YFLogxK
U2 - 10.1016/j.jbusres.2016.10.023
DO - 10.1016/j.jbusres.2016.10.023
M3 - Article
VL - 74
SP - 126
EP - 132
JO - Journal of Business Research
JF - Journal of Business Research
SN - 0148-2963
ER -