Napoleon Perdis Chapel

Matthew Bird (Architect), Charity Edwards (Architect), Harry Evans

Research output: Non-textual formDesign / ArchitectureResearch

Original languageEnglish
Place of PublicationSouth Yarra, Vic, Australia
PublisherNapoleon Perdis
Size180 sqm
Publication statusPublished - 2014

Cite this

Bird, M. (Architect), Edwards, C. (Architect), & Evans, H. (Author). (2014). Napoleon Perdis Chapel. Design / Architecture, South Yarra, Vic, Australia: Napoleon Perdis.
Bird, Matthew (Architect) ; Edwards, Charity (Architect) ; Evans, Harry (Author). / Napoleon Perdis Chapel. [Design / Architecture].
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title = "Napoleon Perdis Chapel",
author = "Matthew Bird and Charity Edwards and Harry Evans",
note = "180sqm. Org Confer Award: Napoleon Perdis Nature of Award: Interior design Australian Interior Design Awards 2015: Retail Design - Commendation. 2015 Victorian Architecture Awards: Interior Architecture - Shortlisted. 'Archdaily' review, 22 May 2015. 'Artichoke' review, issue 52, September 2015, pp. 64-68. 'The Weekend Australian', awards review, 16-17 May 2015, pp. 6-8. Napoleon Perdis Chapel is a cosmetics, lifestyle and academy retail universe donned in layers of experiential staginess and located on the once-mighty urban retail strip of Chapel Street, South Yarra in Melbourne. A new approach to retail environments supports the client’s brand identity makeover via a series of spaces which arouse and challenge customers. This project throws caution and spatial fashions to the wind. By meshing the eclectic desires, lifestyle and dreamworlds of both client and practitioner, the interior claims a new kind of practice unafraid to add MORE to a rebranding exercise. This project shamelessly supplies the client with a high street Hall of Mirrors, by way of Bunnings. Immersed in stage-set constructs, a sense of performance and spatial practice dedicated to wish fulfillment and material exploration, Napoleon Perdis Chapel is an unashamed reveal of exotic theatricality present in day-to-day life. Napoleon Perdis Chapel also responds to the socio-economics of declining high street culture, often at the expense of burgeoning online retail. The creation instead of immersive retail theatre that charms, delights and lovingly provokes the consumer requires what critic and urban instigator Mimi Zeiger calls ‘the skill of the hustler’ in the face of a downturn market – in this instance, seducing individuals away from their isolating technology with the beguiling promise of shared retail experience set upon a public stage. MDQLTY - A",
year = "2014",
language = "English",
publisher = "Napoleon Perdis",

}

Bird, M, Edwards, C & Evans, H, Napoleon Perdis Chapel, 2014, Design / Architecture, Napoleon Perdis, South Yarra, Vic, Australia.
Napoleon Perdis Chapel. Bird, Matthew (Architect); Edwards, Charity (Architect); Evans, Harry (Author). 2014. South Yarra, Vic, Australia : Napoleon Perdis.

Research output: Non-textual formDesign / ArchitectureResearch

TY - ADVS

T1 - Napoleon Perdis Chapel

AU - Evans, Harry

A2 - Bird, Matthew

A2 - Edwards, Charity

N1 - 180sqm. Org Confer Award: Napoleon Perdis Nature of Award: Interior design Australian Interior Design Awards 2015: Retail Design - Commendation. 2015 Victorian Architecture Awards: Interior Architecture - Shortlisted. 'Archdaily' review, 22 May 2015. 'Artichoke' review, issue 52, September 2015, pp. 64-68. 'The Weekend Australian', awards review, 16-17 May 2015, pp. 6-8. Napoleon Perdis Chapel is a cosmetics, lifestyle and academy retail universe donned in layers of experiential staginess and located on the once-mighty urban retail strip of Chapel Street, South Yarra in Melbourne. A new approach to retail environments supports the client’s brand identity makeover via a series of spaces which arouse and challenge customers. This project throws caution and spatial fashions to the wind. By meshing the eclectic desires, lifestyle and dreamworlds of both client and practitioner, the interior claims a new kind of practice unafraid to add MORE to a rebranding exercise. This project shamelessly supplies the client with a high street Hall of Mirrors, by way of Bunnings. Immersed in stage-set constructs, a sense of performance and spatial practice dedicated to wish fulfillment and material exploration, Napoleon Perdis Chapel is an unashamed reveal of exotic theatricality present in day-to-day life. Napoleon Perdis Chapel also responds to the socio-economics of declining high street culture, often at the expense of burgeoning online retail. The creation instead of immersive retail theatre that charms, delights and lovingly provokes the consumer requires what critic and urban instigator Mimi Zeiger calls ‘the skill of the hustler’ in the face of a downturn market – in this instance, seducing individuals away from their isolating technology with the beguiling promise of shared retail experience set upon a public stage. MDQLTY - A

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PB - Napoleon Perdis

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Bird M (Architect), Edwards C (Architect), Evans H (Author). Napoleon Perdis Chapel South Yarra, Vic, Australia: Napoleon Perdis. 2014.