Names, brands, branding: beyond the signs, symbols, products and services

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	117 - 118
Number of pages	2
Journal	Journal of Product & Brand Management
Volume	14
Issue number	2
Publication status	Published - 2005

Cite this

@article{8f7d13ed55324236a2383607a66df21b,

title = "Names, brands, branding: beyond the signs, symbols, products and services",

author = "Jevons, {Colin Peter}",

year = "2005",

language = "English",

volume = "14",

pages = "117 -- 118",

journal = "Journal of Product & Brand Management",

issn = "1061-0421",

publisher = "Emerald Group Publishing Limited",

number = "2",

}