Muslim consumers' perception on halal branding: An exploratory qualitative study

Md Yunus Ali, Fathima Nabeelah Yoonoos, Inqiyad Karim, Tasaddak Murtaza

    Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the 12th Annual World Congress of the Academy for Global Business Advancement (AGBA)
    EditorsKishwar Joonas, Klaus-Peter Wiedmann, Mohd Ridzuan Bin Darun, Zafar U Ahmed
    Place of PublicationFort Worth TX USA
    PublisherAcademy for Global Business Advancement
    Pages505 - 514
    Number of pages10
    Volume12
    Publication statusPublished - 2015
    EventAnnual World Congress of the Academy for Global Business Advancement 2015 - University of Malaysia, Pahang, Malaysia
    Duration: 16 Nov 201519 Nov 2015
    Conference number: 12th
    http://www.agba.us/pdf/2015-AGBA-Malaysia-Conference-Proceedings.pdf (Proceedings)

    Conference

    ConferenceAnnual World Congress of the Academy for Global Business Advancement 2015
    Abbreviated titleAGBA 2015
    CountryMalaysia
    CityPahang
    Period16/11/1519/11/15
    Internet address

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