Muslim consumers' perception on halal branding: An exploratory qualitative study

Md Yunus Ali, Fathima Nabeelah Yoonoos, Inqiyad Karim, Tasaddak Murtaza

    Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the 12th Annual World Congress of the Academy for Global Business Advancement (AGBA)
    EditorsKishwar Joonas, Klaus-Peter Wiedmann, Mohd Ridzuan Bin Darun, Zafar U Ahmed
    Place of PublicationFort Worth TX USA
    PublisherAcademy for Global Business Advancement
    Pages505 - 514
    Number of pages10
    Volume12
    Publication statusPublished - 2015
    EventAnnual World Congress of the Academy for Global Business Advancement (AGBA) - Pahang Malaysia, Fort Worth TX USA
    Duration: 1 Jan 2015 → …

    Conference

    ConferenceAnnual World Congress of the Academy for Global Business Advancement (AGBA)
    CityFort Worth TX USA
    Period1/01/15 → …

    Cite this

    Ali, M. Y., Yoonoos, F. N., Karim, I., & Murtaza, T. (2015). Muslim consumers' perception on halal branding: An exploratory qualitative study. In K. Joonas, K-P. Wiedmann, M. R. Bin Darun, & Z. U. Ahmed (Eds.), Proceedings of the 12th Annual World Congress of the Academy for Global Business Advancement (AGBA) (Vol. 12, pp. 505 - 514). Fort Worth TX USA: Academy for Global Business Advancement.
    Ali, Md Yunus ; Yoonoos, Fathima Nabeelah ; Karim, Inqiyad ; Murtaza, Tasaddak. / Muslim consumers' perception on halal branding: An exploratory qualitative study. Proceedings of the 12th Annual World Congress of the Academy for Global Business Advancement (AGBA). editor / Kishwar Joonas ; Klaus-Peter Wiedmann ; Mohd Ridzuan Bin Darun ; Zafar U Ahmed. Vol. 12 Fort Worth TX USA : Academy for Global Business Advancement, 2015. pp. 505 - 514
    @inproceedings{70e0a1b6fce44aee8bedb1a3b23489dd,
    title = "Muslim consumers' perception on halal branding: An exploratory qualitative study",
    author = "Ali, {Md Yunus} and Yoonoos, {Fathima Nabeelah} and Inqiyad Karim and Tasaddak Murtaza",
    year = "2015",
    language = "English",
    volume = "12",
    pages = "505 -- 514",
    editor = "Kishwar Joonas and Klaus-Peter Wiedmann and {Bin Darun}, {Mohd Ridzuan} and Ahmed, {Zafar U}",
    booktitle = "Proceedings of the 12th Annual World Congress of the Academy for Global Business Advancement (AGBA)",
    publisher = "Academy for Global Business Advancement",

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    Ali, MY, Yoonoos, FN, Karim, I & Murtaza, T 2015, Muslim consumers' perception on halal branding: An exploratory qualitative study. in K Joonas, K-P Wiedmann, MR Bin Darun & ZU Ahmed (eds), Proceedings of the 12th Annual World Congress of the Academy for Global Business Advancement (AGBA). vol. 12, Academy for Global Business Advancement, Fort Worth TX USA, pp. 505 - 514, Annual World Congress of the Academy for Global Business Advancement (AGBA), Fort Worth TX USA, 1/01/15.

    Muslim consumers' perception on halal branding: An exploratory qualitative study. / Ali, Md Yunus; Yoonoos, Fathima Nabeelah; Karim, Inqiyad; Murtaza, Tasaddak.

    Proceedings of the 12th Annual World Congress of the Academy for Global Business Advancement (AGBA). ed. / Kishwar Joonas; Klaus-Peter Wiedmann; Mohd Ridzuan Bin Darun; Zafar U Ahmed. Vol. 12 Fort Worth TX USA : Academy for Global Business Advancement, 2015. p. 505 - 514.

    Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

    TY - GEN

    T1 - Muslim consumers' perception on halal branding: An exploratory qualitative study

    AU - Ali, Md Yunus

    AU - Yoonoos, Fathima Nabeelah

    AU - Karim, Inqiyad

    AU - Murtaza, Tasaddak

    PY - 2015

    Y1 - 2015

    M3 - Conference Paper

    VL - 12

    SP - 505

    EP - 514

    BT - Proceedings of the 12th Annual World Congress of the Academy for Global Business Advancement (AGBA)

    A2 - Joonas, Kishwar

    A2 - Wiedmann, Klaus-Peter

    A2 - Bin Darun, Mohd Ridzuan

    A2 - Ahmed, Zafar U

    PB - Academy for Global Business Advancement

    CY - Fort Worth TX USA

    ER -

    Ali MY, Yoonoos FN, Karim I, Murtaza T. Muslim consumers' perception on halal branding: An exploratory qualitative study. In Joonas K, Wiedmann K-P, Bin Darun MR, Ahmed ZU, editors, Proceedings of the 12th Annual World Congress of the Academy for Global Business Advancement (AGBA). Vol. 12. Fort Worth TX USA: Academy for Global Business Advancement. 2015. p. 505 - 514