Muslim consumers' halal consumption: The role of emotional and religiosity factors in buying intention

Yinn Wayne Tan, Keen Wye Yap, Keith Roc Wing Piong, Md Yunus Ali

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the 12th Annual World Congress of the Academy for Global Business Advancement (AGBA)
EditorsJoonas Kishwar, Klaus-Peter Wiedmann, Mohd Ridzuan Bin Darun, Zafar U Ahmed
Place of PublicationFort Worth TX USA
PublisherAcademy for Global Business Advancement
Pages515 - 528
Number of pages14
Volume12
Publication statusPublished - 2015
EventAnnual World Congress of the Academy for Global Business Advancement 2015 - University of Malaysia, Pahang, Malaysia
Duration: 16 Nov 201519 Nov 2015
Conference number: 12th
http://www.agba.us/pdf/2015-AGBA-Malaysia-Conference-Proceedings.pdf (Proceedings)

Conference

ConferenceAnnual World Congress of the Academy for Global Business Advancement 2015
Abbreviated titleAGBA 2015
Country/TerritoryMalaysia
CityPahang
Period16/11/1519/11/15
Internet address

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