Multimodality, multisensoriality and ethnographic knowing: social semiotics and the phenomenology of perception

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In this article I consider the potential for combining multimodality and anthropologically informed sensory ethnographic methodologies. I focus on a comparison between anthropological and multimodality approaches to the senses, the relationships between images and words, and ethnography. In doing so I reveal some of the tensions and fundamental differences between these approaches before then considering if and/or how these might be reconciled.
Original languageEnglish
Pages (from-to)261-276
Number of pages16
JournalQualitative Research
Issue number3
Publication statusPublished - 2011
Externally publishedYes

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