Multichannel shopping: The relationship between search and purchase channel choice

Peta McIver, Sandra Lorraine Luxton, Sean James Sands

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationAustralian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference
EditorsDewi Tojib
Place of PublicationMelbourne Vic Australia
PublisherANZMAC
Pages1 - 9
Number of pages9
ISBN (Print)1863081585
Publication statusPublished - 2009
EventAustralian and New Zealand Marketing Academy Conference (ANZMAC 2009): Sustainable Management and Marketing - Melbourne Australia, Melbourne Vic, Australia
Duration: 30 Nov 20092 Dec 2009
http://www.anzmac2009.org

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (ANZMAC 2009)
Abbreviated titleANZMAC 2009
CountryAustralia
CityMelbourne Vic
Period30/11/092/12/09
OtherCombined ANZAM/ANZMAC
Internet address

Cite this

McIver, P., Luxton, S. L., & Sands, S. J. (2009). Multichannel shopping: The relationship between search and purchase channel choice. In D. Tojib (Ed.), Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference (pp. 1 - 9). Melbourne Vic Australia: ANZMAC.
McIver, Peta ; Luxton, Sandra Lorraine ; Sands, Sean James. / Multichannel shopping: The relationship between search and purchase channel choice. Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. editor / Dewi Tojib. Melbourne Vic Australia : ANZMAC, 2009. pp. 1 - 9
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year = "2009",
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isbn = "1863081585",
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McIver, P, Luxton, SL & Sands, SJ 2009, Multichannel shopping: The relationship between search and purchase channel choice. in D Tojib (ed.), Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. ANZMAC, Melbourne Vic Australia, pp. 1 - 9, Australian and New Zealand Marketing Academy Conference (ANZMAC 2009), Melbourne Vic, Australia, 30/11/09.

Multichannel shopping: The relationship between search and purchase channel choice. / McIver, Peta; Luxton, Sandra Lorraine; Sands, Sean James.

Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. ed. / Dewi Tojib. Melbourne Vic Australia : ANZMAC, 2009. p. 1 - 9.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

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T1 - Multichannel shopping: The relationship between search and purchase channel choice

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AU - Luxton, Sandra Lorraine

AU - Sands, Sean James

PY - 2009

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M3 - Conference Paper

SN - 1863081585

SP - 1

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BT - Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference

A2 - Tojib, Dewi

PB - ANZMAC

CY - Melbourne Vic Australia

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McIver P, Luxton SL, Sands SJ. Multichannel shopping: The relationship between search and purchase channel choice. In Tojib D, editor, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Melbourne Vic Australia: ANZMAC. 2009. p. 1 - 9