MR.DIY - rising high with “always low prices”

Andrei O. J. Kwok, Nop Meechukhun

Research output: Other contributionOther

Abstract

From a humble store in Malaysia to thousands of branches overseas, how can MR.DIY capture customers’ hearts by offering the cheapest products under its promise of ‘Always Low Price’?
Original languageEnglish
TypeCase study
Media of outputNikkei BizRuptors
PublisherNikkei Business Lab Asia Ltd.
Place of PublicationThailand
Publication statusPublished - 17 May 2023

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