Motivations to engage in eWOM among Muslim tourists: a study of inbound Muslim tourists to Malaysia

Ghazala Khan, Faiza Khan

Research output: Chapter in Book/Report/Conference proceedingConference PaperOther

Original languageEnglish
Title of host publicationProceedings of GIMAC Global Islamic Marketing Conference 2014
Pages527-535
Number of pages9
Publication statusPublished - 2014
EventGIMAC Global Islamic Marketing Conference 2014 - Kuala Lumpur Malaysia, Kuala Lumpur Malaysia, Malaysia
Duration: 22 Apr 201424 Apr 2014

Conference

ConferenceGIMAC Global Islamic Marketing Conference 2014
Country/TerritoryMalaysia
CityKuala Lumpur Malaysia
Period22/04/1424/04/14

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