More choice is better: effects of assortment size and composition on assortment evaluation

Harmen Oppewal, Kitty Koelemeijer

Research output: Contribution to journalArticleResearchpeer-review

97 Citations (Scopus)
Original languageEnglish
Pages (from-to)45 - 60
Number of pages16
JournalInternational Journal of Research in Marketing
Volume22
Issue number1
DOIs
Publication statusPublished - 2005

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