Moderating effects of values and lifestyles on consumer perceptions and behaviour

Mei Yin Foong, Shawkat Hammoudeh (Editor), Ding Hooi Ting, Christopher Ngassam (Editor)

    Research output: Contribution to conferenceOther

    Original languageEnglish
    Pages33 - 46
    Number of pages14
    Publication statusPublished - 2009
    EventInternational Conference on Global Research in Business and Economics - Kuala Lumpur Malaysia, Florida USA
    Duration: 28 Dec 200930 Dec 2009

    Conference

    ConferenceInternational Conference on Global Research in Business and Economics
    CityFlorida USA
    Period28/12/0930/12/09

    Cite this

    Foong, M. Y., Hammoudeh, S. (Ed.), Ting, D. H., & Ngassam, C. (Ed.) (2009). Moderating effects of values and lifestyles on consumer perceptions and behaviour. 33 - 46. International Conference on Global Research in Business and Economics, Florida USA, .