Modelling consumer channel choice for information search in a holiday purchase context

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the Australia and New Zealand Marketing Academy Conference 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat
EditorsDaniela Spanjaard, Sara Denize, Neeru Sharma
Place of PublicationSydney NSW Australia
PublisherAustralia & New Zealand Marketing Academy (ANZMAC)
Pages1 - 6
Number of pages6
ISBN (Print)1863081445
Publication statusPublished - 2008
EventAustralian and New Zealand Marketing Academy Conference 2008 - Sydney Olympic Park, Sydney, Australia
Duration: 1 Dec 20083 Dec 2008
Conference number: 13th
http://anzmac.org/conference_archive/2008/

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference 2008
Abbreviated titleANZMAC 2008
Country/TerritoryAustralia
CitySydney
Period1/12/083/12/08
Internet address

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