Mobility as a Service Through Design: A Human Approach

Sarah Pink, Rachel Charlotte Smith, Vaike Fors, Jesper Lund, Kaspar Raats, Katalin Osz, Thomas Lindgren, Robert Broström

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

2 Citations (Scopus)


This chapter explains how designing for future intelligent mobility systems is advanced by a human-centered approach, based in design anthropology. It provides an accessible introduction the theory and methodology of this approach, the production of ethnographic insights, and their translation into design probes for use workshops tailored to enable stakeholders to actively co-design future mobility and autonomous vehicle services and outlines the potentials and challenges of engaging diverse stakeholders—from industry and policy to the people who will use future technologies and services—in the development of future mobility.

Original languageEnglish
Title of host publicationAdvancing a Design Approach to Enriching Public Mobility
EditorsSelby Coxon, Robbie Napper
Place of PublicationCham Switzerland
Number of pages17
ISBN (Electronic)9783030647223
ISBN (Print)9783030647216
Publication statusPublished - 2021

Publication series

NameIntelligent Systems Reference Library
ISSN (Print)1868-4394
ISSN (Electronic)1868-4408


  • Autonomous driving vehicles
  • Co-design
  • Design anthropology
  • Design ethnography
  • Futures
  • Human-centered design
  • Mobility as a service
  • Urban planning

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