Mobile search engine as a business model

Fabio Magagna; Anar Gasimov; Juliana Sutanto

doi:10.1145/2389376.2389398

Mobile search engine as a business model

Fabio Magagna, Anar Gasimov, Juliana Sutanto

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Abstract

Searching is by far the most popular activity of the Internet users. While the classic Internet search engines have an established business model, with the increasing usage of mobile Internet, the mobile search engines have just started to gain recognition. In this paper, we discuss how to adapt the Internet search engine business model to its mobile counterpart. We first give an overview about the mobile device capabilities, and user surf/search behavior. We then investigate how to take advantage of the mobile devices' unique capabilities to design a truly mobile search engine. Finally, we highlight how the new search engine design can facilitate mobile information browsing and support the business model of mobile search engine.

Original language	English
Title of host publication	ICEC 2010 - Proceedings of the 12th International Conference on Electronic Commerce
Subtitle of host publication	Roadmap for the Future of Electronic Business
Pages	153-162
Number of pages	10
DOIs	https://doi.org/10.1145/2389376.2389398
Publication status	Published - 2010
Externally published	Yes
Event	International Conference on Electronic Commerce 2010 - Honolulu, United States of America Duration: 2 Aug 2010 → 4 Aug 2010 Conference number: 12th

Conference

Conference	International Conference on Electronic Commerce 2010
Abbreviated title	ICEC 2010
Country/Territory	United States of America
City	Honolulu
Period	2/08/10 → 4/08/10

Keywords

Business model
Mobile advertisement
Mobile search engine
Search behavior
Surf behavior

Access to Document

10.1145/2389376.2389398

Cite this

@inproceedings{c8db3c5eca994d6185686b826466a32e,

title = "Mobile search engine as a business model",

abstract = "Searching is by far the most popular activity of the Internet users. While the classic Internet search engines have an established business model, with the increasing usage of mobile Internet, the mobile search engines have just started to gain recognition. In this paper, we discuss how to adapt the Internet search engine business model to its mobile counterpart. We first give an overview about the mobile device capabilities, and user surf/search behavior. We then investigate how to take advantage of the mobile devices' unique capabilities to design a truly mobile search engine. Finally, we highlight how the new search engine design can facilitate mobile information browsing and support the business model of mobile search engine.",

keywords = "Business model, Mobile advertisement, Mobile search engine, Search behavior, Surf behavior",

author = "Fabio Magagna and Anar Gasimov and Juliana Sutanto",

year = "2010",

doi = "10.1145/2389376.2389398",

language = "English",

isbn = "9781450314275",

pages = "153--162",

booktitle = "ICEC 2010 - Proceedings of the 12th International Conference on Electronic Commerce",

note = "International Conference on Electronic Commerce 2010, ICEC 2010 ; Conference date: 02-08-2010 Through 04-08-2010",

}

Magagna, F, Gasimov, A & Sutanto, J 2010, Mobile search engine as a business model. in ICEC 2010 - Proceedings of the 12th International Conference on Electronic Commerce: Roadmap for the Future of Electronic Business. pp. 153-162, International Conference on Electronic Commerce 2010, Honolulu, Hawaii, United States of America, 2/08/10. https://doi.org/10.1145/2389376.2389398

TY - GEN

T1 - Mobile search engine as a business model

AU - Magagna, Fabio

AU - Gasimov, Anar

AU - Sutanto, Juliana

N1 - Conference code: 12th

PY - 2010

Y1 - 2010

N2 - Searching is by far the most popular activity of the Internet users. While the classic Internet search engines have an established business model, with the increasing usage of mobile Internet, the mobile search engines have just started to gain recognition. In this paper, we discuss how to adapt the Internet search engine business model to its mobile counterpart. We first give an overview about the mobile device capabilities, and user surf/search behavior. We then investigate how to take advantage of the mobile devices' unique capabilities to design a truly mobile search engine. Finally, we highlight how the new search engine design can facilitate mobile information browsing and support the business model of mobile search engine.

AB - Searching is by far the most popular activity of the Internet users. While the classic Internet search engines have an established business model, with the increasing usage of mobile Internet, the mobile search engines have just started to gain recognition. In this paper, we discuss how to adapt the Internet search engine business model to its mobile counterpart. We first give an overview about the mobile device capabilities, and user surf/search behavior. We then investigate how to take advantage of the mobile devices' unique capabilities to design a truly mobile search engine. Finally, we highlight how the new search engine design can facilitate mobile information browsing and support the business model of mobile search engine.

KW - Business model

KW - Mobile advertisement

KW - Mobile search engine

KW - Search behavior

KW - Surf behavior

UR - https://www.scopus.com/pages/publications/84870271141

U2 - 10.1145/2389376.2389398

DO - 10.1145/2389376.2389398

M3 - Conference Paper

AN - SCOPUS:84870271141

SN - 9781450314275

SP - 153

EP - 162

BT - ICEC 2010 - Proceedings of the 12th International Conference on Electronic Commerce

T2 - International Conference on Electronic Commerce 2010

Y2 - 2 August 2010 through 4 August 2010

ER -

Mobile search engine as a business model

Abstract

Conference

Keywords

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