Mobile phone marketing: Challenges and perceived attitudes

Sandra Lorraine Luxton, Umer Mahmood, Carla Renee Ferraro

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationAustralian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference
EditorsDewi Tojib
Place of PublicationMelbourne Vic Australia
PublisherANZMAC
Pages1 - 11
Number of pages11
ISBN (Print)1863081585
Publication statusPublished - 2009
EventAustralian and New Zealand Marketing Academy Conference (ANZMAC 2009): Sustainable Management and Marketing - Melbourne Australia, Melbourne Vic, Australia
Duration: 30 Nov 20092 Dec 2009
http://www.anzmac2009.org

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (ANZMAC 2009)
Abbreviated titleANZMAC 2009
CountryAustralia
CityMelbourne Vic
Period30/11/092/12/09
OtherCombined ANZAM/ANZMAC
Internet address

Cite this

Luxton, S. L., Mahmood, U., & Ferraro, C. R. (2009). Mobile phone marketing: Challenges and perceived attitudes. In D. Tojib (Ed.), Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference (pp. 1 - 11). Melbourne Vic Australia: ANZMAC.
Luxton, Sandra Lorraine ; Mahmood, Umer ; Ferraro, Carla Renee. / Mobile phone marketing: Challenges and perceived attitudes. Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. editor / Dewi Tojib. Melbourne Vic Australia : ANZMAC, 2009. pp. 1 - 11
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year = "2009",
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editor = "Dewi Tojib",
booktitle = "Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference",
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Luxton, SL, Mahmood, U & Ferraro, CR 2009, Mobile phone marketing: Challenges and perceived attitudes. in D Tojib (ed.), Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. ANZMAC, Melbourne Vic Australia, pp. 1 - 11, Australian and New Zealand Marketing Academy Conference (ANZMAC 2009), Melbourne Vic, Australia, 30/11/09.

Mobile phone marketing: Challenges and perceived attitudes. / Luxton, Sandra Lorraine; Mahmood, Umer; Ferraro, Carla Renee.

Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. ed. / Dewi Tojib. Melbourne Vic Australia : ANZMAC, 2009. p. 1 - 11.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

TY - GEN

T1 - Mobile phone marketing: Challenges and perceived attitudes

AU - Luxton, Sandra Lorraine

AU - Mahmood, Umer

AU - Ferraro, Carla Renee

PY - 2009

Y1 - 2009

UR - http://www.duplication.net.au/ANZMAC09/Menu.html

M3 - Conference Paper

SN - 1863081585

SP - 1

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BT - Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference

A2 - Tojib, Dewi

PB - ANZMAC

CY - Melbourne Vic Australia

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Luxton SL, Mahmood U, Ferraro CR. Mobile phone marketing: Challenges and perceived attitudes. In Tojib D, editor, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Melbourne Vic Australia: ANZMAC. 2009. p. 1 - 11