MOA and TRA in social commerce: An integrated model

Pei Teh, Pervaiz Ahmed

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

21 Citations (Scopus)
Original languageEnglish
Title of host publicationProceedings of the 2011 IEEE International Conference on Industrial Engineering and Engineering Management
EditorsSzu Hui Ng, Roger Jiao, Min Xie
Place of PublicationSingapore
PublisherIEEE, Institute of Electrical and Electronics Engineers
Pages1375 - 1379
Number of pages5
ISBN (Print)9781457707407
DOIs
Publication statusPublished - 2011
EventIEEE International Conference on Industrial Engineering and Engineering Management (IEEM) 2011 - Furama River Front Hotel, SIngapore, Singapore
Duration: 6 Dec 20119 Dec 2011
http://ieeexplore.ieee.org/xpl/mostRecentIssue.jsp?punumber=6103492

Conference

ConferenceIEEE International Conference on Industrial Engineering and Engineering Management (IEEM) 2011
Abbreviated titleIEEM 2011
Country/TerritorySingapore
CitySIngapore
Period6/12/119/12/11
Internet address

Cite this