MOA and TRA in social commerce: An integrated model

Pei Teh, Pervaiz Ahmed

    Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

    16 Citations (Scopus)
    Original languageEnglish
    Title of host publicationProceedings of the 2011 IEEE International Conference on Industrial Engineering and Engineering Management
    EditorsSzu Hui Ng, Roger Jiao, Min Xie
    Place of PublicationSingapore
    PublisherIEEE, Institute of Electrical and Electronics Engineers
    Pages1375 - 1379
    Number of pages5
    ISBN (Print)9781457707407
    DOIs
    Publication statusPublished - 2011
    EventIEEE International Conference on Industrial Engineering and Engineering Management (IEEM) 2011 - Furama River Front Hotel, Singapore
    Duration: 6 Dec 20119 Dec 2011
    http://ieeexplore.ieee.org/xpl/mostRecentIssue.jsp?punumber=6103492

    Conference

    ConferenceIEEE International Conference on Industrial Engineering and Engineering Management (IEEM) 2011
    Abbreviated titleIEEM 2011
    CountrySingapore
    Period6/12/119/12/11
    Internet address

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