Original language | English |
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Title of host publication | Proceedings of the 2007 Academy of Marketing Conference: Marketing Theory into Practice |
Editors | Francesca Dall'Olmo Riley, Wendy Lomax, Helen Robinson |
Place of Publication | UK |
Publisher | Kingston Business School |
Pages | 1 - 13 |
Number of pages | 13 |
ISBN (Print) | 1872058094 |
Publication status | Published - 2007 |
Event | Academy of Marketing Conference 2007: Marketing Theory into Practice - Egham Surrey, United Kingdom Duration: 3 Jul 2007 → 6 Jul 2007 Conference number: 40th |
Conference
Conference | Academy of Marketing Conference 2007 |
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Abbreviated title | AM 2007 |
Country/Territory | United Kingdom |
City | Egham Surrey |
Period | 3/07/07 → 6/07/07 |